When was the last time you used the phone book on a regular basis? When was the last time you used it period? If you are like most people chances are you are using it less frequently, if at all. We all know the environmental impact the phone book causes. All of the energy and paper wasted on something that is out dated and not used. In my neighborhood overtime new phone books are delivered a majority of them sit stacked up, never used. A decade ago this was still a valuable source if information and an effective way for consumers to search, and for businesses to advertise. Today this is a different case. With the advent of smart phones and wireless devices often times people are looking for information away from home.
I find it amusing that even waste management and recycling companies are telling you what to do with your phone book – Recycle It. This is the first step. At least the paper will be able to be used again, hopefully on something more useful next time around. The next step we need is to stop creating them all together. So why not transition from the phone book to internet marketing and Local Mojo.
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