Measuring Online Ad Success
Have you ever purchased ad space and then sat back waiting for results?
Or maybe you wanted to purchase ad space but you were unsure of how to measure its success.
One of the nice things about advertising online is that, since everything takes place inside a computer, it’s fairly easy to measure results.
“Where is the data that gives me the results, Mr. Local Mojo Newsletter?”
We’re glad you asked!
Today, we will tell you about one of the fundamental online ad measurements: Click Through Rate! (CTR)
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What Is Click Through Rate?
Click Through Rate (CTR) is determined by dividing the number of clicks on an ad by the number of times the ad was viewed (impressions).
I Have To Do Math?
Not if you have a calculator!
Is My CTR Good?
Like many in the advertising world, this is a loaded question.
Generally speaking though, the average CTR these days is 0.2-0.3%
A CTR higher than 0.5% is pretty awesome!
What Do I Do With This Data?
An ad’s CTR can really help you adjust its effectiveness.
Messaging and calls to action are very important to increasing CTR… but that’s for another newsletter.
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