Use Twitter as a Promotional Tool
Just like most marketing tools, Twitter can be used for good or evil. You can use Twitter for good and build community and a following for your business, or you can use Twitter for evil and annoy and spam your followers…who won’t be following for long.
It’s up to you, and for those of you opting for the “good” use of Twitter
here are some tips.
Tweeting 101:
1. Use Twitter to make your customers feel like a part of your family.
2. If you have a promotional contest, post the name of the winner.
3. Thank your customers for busy nights and awards your business has received.
4. Be consistent! The whole point of marketing with Twitter is to keep customers engaged.
Effective Use of Twitter Posts
“Duffy’s Sports Grill” in South Florida uses Twitter very effectively to engage customers:
Duffy’s does a great job of keeping Twitter follower’s engaged by having a lot of contests and then posting the results on Twitter.
Your business may take a different approach, for example: A coffee shop could post recipes for gourmet coffee drinks, or better yet, post customer created recipes.
This community based approach on Twitter will always work better than simply trying to sell. Your customers will continue following you because they will feel important to your business.
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