Multimedia Can Really Get You Noticed
Everyone loves video and you can probably guess from the views that people watch video after video on YouTube.
But, I bet you didn’t know that YouTube is the largest Search Engine after Google*.
That means web video can be a powerful marketing tool for you.
What is it about video that engages internet users like nothing else on the web?
No really, we’re asking you, we’re marketing experts, not psychologists.
Regardless of why, web video is a growing trend that can keep people on your site longer, and often improve customer action.
If you’re thinking about trying some web video, here are some things to keep in mind.
It Doesn’t Have To Look Professional
Any camera will do. Internet users are used to low quality video, and in fact for a local business a video shot with a HandyCam or Flip Video will look more natural.
Be careful with audio though! If the audio is distorted, too loud or too quiet it might annoy viewers.
Keep It Short
Generally, the attention span of an internet user won’t allow for more than a three minute video.
If you can keep it to around one minute, even better!
Call To Action
Keep in mind the action you want your viewer to take after watching your video.
A Good call to action is very important, even in video.
If you’re already using Local Mojo’s Complete Web Advertising System, and you want to put a video up for your customers, let us know! Our web design experts can help you put the video online for the world to see.
Here is an example of a top notch web video for a small business; La Madusa Restaurant in Seattle.
http://www.youtube.com/watch?v=DZuQPjf2GNE
Note the low video quality, decent audio, three minute length and scattered calls to action throughout.
* As of 2008, ComScore reported that YouTube was second in monthly traffic after Google. Recently, Facebook has become the most frequented site on the web knocking YouTube down to number three.
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.