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Get Found Online

admin — Fri, 29 Jan 2010 19:22:13 +0000

Would you rather have a score of 15 out of 100 or 84 out of 100?

During a recent analysis of a site that is a Homestead.com client we found some alarming results. Their motto of “Get a Site. Get found. Get customers.” could not be further from the truth. We recently analyzed one of their websites http://spruchcommunications.com through WebsiteGrader.com and it returned a score of 15 out of 100. In my years of using WebsiteGrader.com and reviewing 100’s of sites I have never seen one with a score that low. To make matters even worse if you search for their company name Sprunch Communications and the site does not come up in the first 10 pages (I stopped looking after that). When searching for the actual site http://spruchcommunications.com that does not even come up at all!

The sad thing is these customers are thinking they will be receiving a site that helps them “Get Found” when this is nearly impossible. On a positive note Homestead does have the ability to use different design templates and customize the look of the site to some degree which is a nice feature. However they are sacrificing everything when it comes to optimization and the ability to “Get Found”.

Just for comparison when running the AgencyWeb – Local Mojo site through Website Grader and it came back with a score of 84. We are also working on developing and addressing some technical aspects that will improve these scores even more. Free Local Mojo sites, are optimized for Local Search right out of the box. For only $49.99 to $199.99 a month you can add a wide range of services ranging from pay per click advertising, analytics, and submissions to over 100 search engines and directories. These are the things that will help you Get Found.

Homestead Site

Local Mojo Site

Recycle Your Phone Book

admin — Mon, 11 Jan 2010 15:41:40 +0000

When was the last time you used the phone book on a regular basis? When was the last time you used it period? If you are like most people chances are you are using it less frequently, if at all. We all know the environmental impact the phone book causes. All of the energy and paper wasted on something that is out dated and not used. In my neighborhood overtime new phone books are delivered a majority of them sit stacked up, never used. A decade ago this was still a valuable source if information and an effective way for consumers to search, and for businesses to advertise. Today this is a different case. With the advent of smart phones and wireless devices often times people are looking for information away from home.

I find it amusing that even waste management and recycling companies are telling you what to do with your phone book – Recycle It. This is the first step. At least the paper will be able to be used again, hopefully on something more useful next time around. The next step we need is to stop creating them all together. So why not transition from the phone book to internet marketing and Local Mojo.

Local Mojo Training

admin — Mon, 09 Nov 2009 18:50:57 +0000

We would like to thank everyone who attended our first ever Local Mojo re-seller training at the AgencyWeb office. It was an intense two days which covered all areas relating to Local Mojo and our re-seller program. We covered in depth about the platform, upcoming enhancements, marketing tactics, sales training, and social media integration. We are looking forward to supporting our agents in the field helping to spread the word about Local Mojo. Check out some of the photos of the 2 day training. We are pleased with the momentum we have built up and will continue to build and improve!

We have also created two new videos which are on our YouTube channel. The first video shows the life and death of a phonebook and how much of a carbon footprint a phonebook actually makes. The second video is another installment of the Mojo Minute showing some cool things about Google Maps.

Nice virtual phone system

admin — Wed, 28 Oct 2009 13:54:09 +0000

We recently came across a nice virtual phone system that any business can use for as little as $9.95 per month. The system is called Grasshopper and allows the user many features that until recently only larger corporations could take advantage of. This is a great way to manage calls, become more efficient with communications, and gives another professional touch to your business.

Toll free or local number – local or national presence
Unlimited extensions – for departments & employees
Call forwarding – work from anywhere
Voicemails via email – play online or on cell phone
Manage online or by phone – no hardware to purchase

So go ahead and sign up for Grasshopper today!

The First Mojo Minute Video

admin — Wed, 21 Oct 2009 18:15:19 +0000

Watch founder Mark Hughes in the First Mojo Minute explain the Google Wonder Wheel. This is a cool and often over looked feature in the Google Search allowing users to branch out to related areas of their search. It’s a great way to find similar topics as well as a way to do some research about your own brand and product offering. So watch the video and use this information to enhance your locally optimized Local Mojo Website even more!

Linking to your Local Mojo Local Website

admin — Mon, 05 Oct 2009 19:06:00 +0000

If you already have a Local Mojo Local Website, congratulations! If not go ahead and sign up for free.

Linking your Local Mojo Local Website to one of your other websites or one of your social media profiles is easy. Here are some simple steps you can take to leverage your Internet presence and help all your rankings using your new Local Mojo Local Website.

All you have to do is link from your current site or profile to your Local Mojo Local Website using your business name and or location in the anchor text for the link.

Hey, that doesn’t sound very easy?

So what does that actually mean?
Anchor text is simply the words used in the link. For example if the link said “Click Here” Click Here would be considered the anchor text. If the link said “Pizza Shops in Chicago” then Pizza Shops in Chicago would be considered the anchor text.

Anytime you add a link it is important to use good anchor text. You want the text to be descriptive enough to give the user a good idea what they are clicking on. But there are also SEO or Search Engine Optimization benefits from using good anchor text. So when linking to your own business site or Local Mojo Local Website try to use good descriptive keywords in your link to get the optimum benefits.

How do you do it?
Adding a link from your existing website or social media profile to your Local Mojo Website

It’s actually pretty simple to do. You need to know how to cut and paste.

First, navigate to where you want the link to go and then just click in the address bar, select the address and copy it (control C on a PC) (command C on a Mac).

Now go to the site where you are setting up the link — your new Local Mojo Local Website — and paste the address into the link set up using the address you just copied.

It’s a little tricky, but this will give you a valuable inbound link to your site which is an important factor when determining the ranking of sites. If you are able to chose your own anchor text when adding the link we recommend putting either your company name or your main service with location. For example if your business was a bike shop in San Francisco either example for your anchor text would be effective.

Joe’s Bike Shop (this one will help your brand name search)
Bike Shop San Francisco (this one will help your local search with a service)

Some sites such as twitter do not allow you to chose your own anchor text, but you can still insert links to your Local Mojo Local Website which will help. Other sites such as blogs, or traditional websites will allow you the option to chose your own anchor text.

By doing this relatively simple thing it will help jump start the ranking of your site and also allow users to find your Local Mojo Local Website from other web properties you own.

Local Mojo is Live!

admin — Wed, 26 Aug 2009 14:31:08 +0000

After several months of hard work from all parties involved Local Mojo is finally live and ready to help local businesses build their online presence. The entire extended AgencyWeb and Local Mojo team really came together to produce quite an exciting platform from the ground up.

Local Mojo is designed to provide businesses with a website that is optimized for local search. With no prior background in design or programming a small business owner can create a professional looking site that provides customers with the information they are looking for such as location with Google maps, hours of operation, prices, payment methods, product and service information, coupons, photos and more, and best of all it’s all for Free! For those businesses who wish to add even more features such as pay-per-click, marketing dashboards, and listings in over 100 search engines, Local Mojo offers 3 affordable monthly packages.

Local Mojo Local Website™ – Free
Available to any and all small businesses. Easy to get started and easy to update. Get all your important information up on the Web so people can find out about your business. Get more customers, come on, it’s easy. A Local Mojo Local Website™ is your must have local search platform.

Local Mojo SignPost™ – $49.99/month
No commitment required, cancel at any time, but once you get your hands on the Local Mojo Performance Dashboard™ which is the main feature of our Local Mojo SignPost™ offering, we know you won’t be able to run your business with out it.

Local Mojo Marquee™ – $99.99/month
Everything you need to develop a kickin’ local presence on the Internet. And the most important part of the Local Mojo Marquee™ subscription is the free Local Mojo Navigator, a $299.99 value, that gets your Local Mojo Local Website and your business information out to over 100 search engines and portals.

Local Mojo Madison Avenue™ – $199.99/month
Now we’re kickin’ it up a notch. This subscription package takes the best from Local Mojo SignPost™ all of the Local Mojo Marquee™ offering and adds the Local Mojo Site Visitor Package. The Local Mojo SiteVisitor™ package delivers a minimum 25 unique visitors to your Local Mojo Local Website™. Imagine it being Advertising Agency help you can afford.

So go ahead and take a look at all of our packages and decide which one works best for you. The phone book is dead, and newspapers are dying, so don’t waste your hard earned money advertising there. Go ahead and give Local Mojo a shot!

Also follow us on twitter for more updates about Local Mojo and tips to help your small business.