Optimize For Your Audience

We know how excited you are about your new offering!
It really is great! But the reasons you think it’s great and the reasons your customers think it’s great, more often than not, are quite different.

It may seem like common sense, but thinking like your customers is step one in creating effective ads.

One of the most common traps marketing newbies fall into, is using language and selling points that appeal to them and not their consumer target.
In our world of keywords, and search engine results, you really have to know how your customers think.

1. Do The Research

Find companies similar to yours.
Even better, find companies similar to yours that are successful!
How are they selling their products and services?
What language and calls to action seem to be working for them?

2. Do… Well… More Research!

Now you want to find out how consumers are finding what you sell.
There are some great free tools for this that actually use data from Google to suggest terms to use for online ads.
Our favorite is the Search Based Keyword Tool.
Google it!

3. Place Some Ads

Now you know how your competition is doing it, and how your customer’s are looking for it.
With this information you should be able to create a very targeted, effective ad.

Whether you’re placing an ad online, in a magazine or anywhere else you want to reach consumers,
Knowing how your customer base thinks about your products and services is very important.

And not to brag, but with Local Mojo’s AdMaximizer Pay-Per-Click programs, we do all the thinking for you!